Courses
Deree - Academics - Course Descriptions
CN 4566
Audience Behavior In Advertising – Level 6
The importance of understanding and targeting appropriate audiences for the success of any communication effort. The process and criteria of audience segmentation. Group dynamics and other external influencers of an individual’s behaviour. Effects of internal factors, such as personality and perception, on the process of message reception, interpretation, retention and externalisation.
UK Credits:
15
US Credits : 3/0/3